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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition 4th Edition
Improving long-term profitability of specific brand strategies.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition 4th Edition
Item #: 843893

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition 4th Edition

Item #: 843893

SLL 8748431

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What Stands Out

Comprehensive Framework
Offers a thorough analysis of brand equity, providing strategic insights and frameworks that help brands build and manage their equity effectively in a competitive market.
Real-World Applications
Integrates case studies and examples from leading brands, illustrating practical applications of strategies that enhance student understanding and engagement in brand management scenarios.
Updated Research
Incorporates the latest research and trends in branding, ensuring readers are equipped with current knowledge and tools to navigate evolving market dynamics and consumer behaviors.

Product Details

Discover the secrets of successful brand management with the 4th Edition of Strategic Brand Management. Learn to build, measure, and manage brand equity for maximum business growth. Shop now at Ubuy Sierra Leone.
  • Includes the latest industry thinking and developments in brand management
  • Offers comprehensive theoretical foundation and practical insights
  • Covers techniques for making better day-to-day and long-term brand decisions
  • Aims to improve the long-term profitability of specific brand strategies
  • Explores brands, brand equity, and strategic brand management
  • 4th Edition
Item Weight3 lbs (1.36 kg)

Who Should Buy?

Suitable For
  • Marketing Professionals

    Ideal for marketers seeking to enhance their brand strategies through established frameworks and insights on brand equity.

  • Business Students

    Beneficial for students studying marketing, providing foundational knowledge on brand management and real-world case studies.

  • Brand Managers

    A valuable resource for brand managers looking to develop, measure, and manage their brand’s equity effectively.

Not Suitable For
  • Casual Readers

    Not suitable for casual readers seeking light reading; the content requires a marketing background for comprehension.

  • Non-Marketers

    Individuals without a marketing or business background may find the concepts and terminology too complex and technical.

  • Quick Reference Users

    Not ideal for users seeking quick tips, as it is comprehensive and requires thorough engagement with the material.

Product Description

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition 4th Edition

About This Item

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Looking to establish and grow a successful brand? Look no further than "Strategic Brand Management: Building, Measuring, and Managing Brand Equity." This comprehensive guide, now in its 4th edition, provides invaluable insights and strategies for effective brand management and the development of brand equity. Brand equity is the key to achieving long-term success in today's competitive market. This book is designed to help businesses of all sizes and industries unlock the power of their brand and maximize its value. Whether you're a seasoned marketer or just starting out, this resource will equip you with the knowledge and tools to build and manage a strong brand. With a myriad of topics covered, including strategic brand positioning, brand equity measurement, brand equity enhancement, and effective brand management techniques, this book covers all aspects of brand building and maintenance.

It offers practical advice, real-world examples, and case studies that illustrate successful brand strategies. One of the main strengths of this book is its emphasis on measuring and analyzing brand equity. It provides in-depth discussions on various brand equity measurement tools and techniques, allowing you to assess and evaluate the effectiveness of your brand strategies. Additionally, it offers guidance on developing brand equity and enhancing it over time. The author, a renowned expert in brand management, brings years of experience and expertise to the table.

His insights and recommendations reflect the latest trends and best practices in the field. This ensures that you're getting the most up-to-date information and strategies to stay ahead in the ever-evolving world of branding. Whether you're looking to build a new brand from scratch or enhance the value of an existing one, "Strategic Brand Management: Building, Measuring, and Managing Brand Equity" is a must-have resource. Unlock the full potential of your brand and take your business to new heights with this comprehensive guide.

Order your copy today and set yourself on the path to brand equity success.

Have any Query? Chat with us

Customer Questions & Answers

  • Question: What are the main topics covered in Strategic Brand Management, 4th Edition?

    Answer: The book covers critical aspects of brand management including building brand equity, measuring brand performance, and managing brand strategies. It provides insights into consumer behavior, market dynamics, and competitive analysis essential for effective branding. You'll find practical frameworks and case studies that illustrate real-world applications, making it useful for students and professionals alike.
  • Question: Who is the target audience for this book?

    Answer: The target audience includes undergraduate and graduate students in marketing and business programs, as well as brand managers and professionals looking to deepen their understanding of brand management principles. The content is designed to bridge the gap between academic theory and practical application, making it a valuable resource for anyone involved in brand strategy.
  • Question: How does this edition differ from previous editions of the book?

    Answer: This edition incorporates the latest research, trends, and case studies that reflect current branding practices in the digital age. It expands on emerging topics like social media influence, digital brand strategies, and customer engagement metrics, ensuring that readers are equipped with the most relevant information in today’s fast-evolving market landscape.
  • Question: Can this book help me with brand equity measurement?

    Answer: Yes, the book provides comprehensive methods for measuring brand equity, including quantitative and qualitative approaches. It discusses various models and tools used to assess brand performance, particularly how brand perceptions impact consumer behavior and purchasing decisions, making it an invaluable resource for those tasked with evaluating brand effectiveness.
  • Question: Are there practical case studies included in the book?

    Answer: Absolutely, the book features numerous case studies highlighting successful brand strategies from well-known companies. These real-world examples help to illustrate the concepts discussed and offer practical insights into how brands can effectively build and manage their equity in a competitive marketplace.
  • Question: What are some key strategies for building brand equity mentioned in the book?

    Answer: Key strategies include fostering brand loyalty, ensuring consistent brand messaging, and engaging with consumers through personalized experiences. The book emphasizes the importance of understanding customer needs and aligning brand values with those expectations, which ultimately strengthens overall brand equity and market position.
  • Question: How does the book address the impact of digital marketing on brand management?

    Answer: The book highlights the crucial role of digital marketing in shaping brand perceptions and customer relationships. It discusses how social media, online reviews, and digital advertising can be leveraged to enhance brand visibility, engage target audiences, and collect data for improving brand strategies. This relevance to modern marketing makes it a contemporary resource for brand managers.
  • Question: Is this book suitable for someone new to brand management?

    Answer: Yes, the book is well-structured for readers new to brand management. It starts with foundational concepts and gradually delves into more complex theories and practices, making it a solid introduction for those entering the field. Practical examples and a clear writing style further enhance comprehension for beginners.
  • Question: Does this book provide insights into Sierra Leone brand management?

    Answer: Yes, it addresses the challenges and strategies of managing brands in a Sierra Leone context. The book discusses how cultural differences, market dynamics, and international competition impact brand equity and provides frameworks for developing effective Sierra Leone branding strategies that resonate across diverse markets.
  • Question: Where can I buy Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition in Sierra Leone?

    Answer: You can purchase Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition from Ubuy. They offer a wide range of books and ensure a convenient shopping experience, making it simple to acquire your copy of this essential resource on brand management.

Systems & Planning Editorial Review

The reception of this product has been mixed. While some customers found it to be very informative and well-written, others had issues with the accessibility of the digital version and the overall approach of the book. It is praised for its salient discussions on brand management and the inclusion of real-life examples, but criticized for its academic focus and lack of easily accessible information during quizzes and exams.

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Pros

  • Informative and well-written
  • Includes real-life examples
  • Salient discussions on brand management

Cons

  • Accessibility issues with the digital version

Product Price History

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  • Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.

SLL 8748431

Order now and get it around Wednesday, July 08

QTY:

Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

Our Top Logistics Partners
  • fedex
  • dhl
Fastest cross-border delivery

Features & Benefits

  • Exploration of brands and strategic brand management
  • Comprehensive theoretical foundation
  • Practical insights for making better decisions
  • Incorporates latest industry thinking and developments
  • Improves long-term profitability of brand strategies
  • Numerous techniques for effective brand management